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Alonso Menendez bought the Particulares factory in 1935, and after
gaining ownership he immediately named it Montecristo. The name was
inspired by a novel titled The Count of MouteCristo by Alexandre Dumas
and it was very popular among the cigar rollers. Menendez founded a
company in 1936 called Menendez Garcia y Cia. The Montecristo brand
increased success led to the purchase of the H Upmann factory from J
Frankau SA in 1937 where he then transferred production from the
Particulares factory to the H. Upmann factory. John Hunter Morris and
Elkan Company Limited were the only distributors of the Montecristo
cigars in Britain while J. Frankau was the only distributor of the H.
Upmann in the UK. Eventually both firms merged to become Hunters &
Frankau. This company today is the only importer and distributor of
Cuban cigars in the UK.
The Alfred Dunhill Company made a lot of
effort to promote the Montecristo brand and these efforts paid off for
it gained a lot of popularity worldwide. In 1961 there was a revolution
in Cuba and the cigar industry was nationalized, it was during this time
that Menendez and Garcia fled to the Canary Islands and restored the
brand, however, they were not able to continue because of copyright
disputes with Cubatabaco. In the mid-70s production was moved to La
Romana in the Dominican Republic. With Menendez and Garcia gone, Jose
Manuel Gonzalez who was a master cigar roller was promoted to floor
manager and created new sizes of the brand. In the coming years
Montecristo continued to gain popularity and has continued to produce
new sizes and new brands. The following are some of the Montecristo
brands that are largely popular among cigar smokers;
Available in the following sizes:
-Churchill (Epic)- 7" x 56
Box of 20 Count
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